Tank Op Explainer Video
Explainer Video / October 2020
OK wish to make some new videos promoting their functionality in their app in a style inspired by Headspace's beautiful playful animation and illustration, but with a bit more detailed and human look. As well as in a style and feel that there could be strong and recognizable enough to be used and build upon in future production and branding.
Role
Art Direction, Management, Storyboarding, Illustrating, Animating, Sound Design
Tools
Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe Audition
Client: Shape
End Client: OK a.m.b.a
Design
To solve the wish to make cartoonish style inspired by Headspace App explainer videos but in a more serious and more human look alike. I started out with propper research and testing things, with a process where the client was included in the hole design process
Final Character Design
Choosen Style References
Choosen Style References
Process
For making the process as clear and transparent as possible for the client a detailed storyboard, final frames & animatic was made.
Final Styleframes
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Copenhagen / Denmark