Introduction to Explainer Videos
Explainer Video / May 2023
The team at my time at FFW needed a way to explain why Motion Graphics is such an effective way to explain almost anything. So what better way to explain it than with a Motion Graphic explainer video. I chose with the team a style that might not be the most common for engaging the viewer of the almost unlimited possibility of style and not only what they are used to. The video was well received and even showing it in other contexts helped the company win assignments.
Role
Art Direction, Design, Illustrating, Animating, Sound design & management.
Tools
Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe Audition,
Credits
Manuscript: Jens Ullerup, Rachel Andrianne
Speaker: Rachel Andrianne
Music: Maybe - Life of the Party
client
Process
In part collaboration with my colleagues in the Content Team with the pre-process by generating a great script, moodboard, and storyboard. I continued with these guidelines.
Styleframes
Moodboard
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Copenhagen / Denmark